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Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2014-04-27
Coffee time in Africa

Coffee time in Africa

The best thing that Africa has left me is that I have learned that I can sit down anytime, anywhere and quietly savor the mellow smell of a cup of coffee.

2014-08-14
The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

In Shanghai today, the smell of coffee is floating in the air. This international metropolis, with a resident population of 25 million, not only has more than 4000 cafes, large and small, but more importantly, chain fast food restaurants and convenience stores have also fully joined the ranks of freshly ground coffee this winter, striving to get a share of the growing coffee consumption market. Behind the competitive layout is the rapid expansion of China's coffee market.

2015-03-03
Beijing characteristic Restaurant: who are you going to go with these 100 small and beautiful shops?

Beijing characteristic Restaurant: who are you going to go with these 100 small and beautiful shops?

50. FlORETTE address: No. 5 Shimen Village, Baiziwan Road, Chaoyang District, which can be called the most difficult flower shop in Beijing, is an independent old red brick house. Surrounded by a green garden, it is located in an art park renovated by an old factory building, which was almost in ruins before the transformation. Design and research, planting flowers and trees, is work and life, when the flower shop is completed, that kind of

2015-12-08
The coffee vending machine that became popular in Shanghai World Expo.

The coffee vending machine that became popular in Shanghai World Expo.

Wouldn't it be a bit "cool" if an automatic beverage machine doesn't need to put a coin or swipe a card, but just put the phone in the sensor area and swipe it, and a cup of fragrant coffee will be delivered automatically?

2014-06-09
Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Opening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.

2015-07-02
Why do you choose Beijing to start a business between a cup of coffee and a city?

Why do you choose Beijing to start a business between a cup of coffee and a city?

History is made up of countless coordinates. if you find a focus for mass entrepreneurship and innovation in Beijing, it is usually difficult to tell whether it is an enterprise, an entrepreneur, an event or a moment. But if you look at it in larger scale, Beijing is undoubtedly the weather vane of China's entrepreneurship and innovation. I have seen startups gather all over the world, but Beijing shocked me. Steve, Godfather of Silicon Valley

2015-08-07
Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.

2014-04-27
Common sense of coffee roasting

Common sense of coffee roasting

1. The definition of roasting so-called coffee roasting (coffee roasting) refers to the heating of raw beans to promote a series of physical and chemical reactions inside and outside of coffee beans, and in this process to produce a variety of sour, bitter, sweet and other flavors of coffee, forming mellowness and hue, and converting raw beans into dark brown beans. two。 The importance of baking depends on the factors that affect the taste of a cup of coffee

2016-08-12
Coffee shop opening guide

Coffee shop opening guide

Europe's first coffeehouse was established at Oxford University in England in 1650, and coffeehouses soon proliferated in London, becoming an open place for the exchange of ideas, somewhat similar to today's BBS. It can be said that before the development of modern printing industry, coffee shops played a role as media salons to some extent. In 1669, coffee was known to the French, and cafes had the greatest impact on France.

2014-07-26
Get to know espresso, draw a clear line with it, and understand the basic knowledge of espresso

Get to know espresso, draw a clear line with it, and understand the basic knowledge of espresso

Thanks to the popularity of coffee chains such as Starbucks and Costa in China, espresso (Espresso) and coffee drinks based on it have almost become synonymous with coffee in Chinese. It is impossible to calmly say a few mouthful transliteration words such as latte, mocha and caramel macchiato, which simply disqualify literary and artistic youth. However, although they are all made from coffee beans, no matter

2016-01-05
Green Mountain Coffee sold in cups

Green Mountain Coffee sold in cups

Can coffee have a different model from Starbucks? Green Mountain Coffee Roasters, a coffee company founded in Vermont in 1981, has seen its share price soar in recent years, far surpassing Starbucks. Its coffee is of high quality but low price, and it doesn't make money by selling coffee, but it can sell 1 billion K cups a year, which is the real source of profit. Through both of you

2014-06-28
Coffee beans roasting knowledge points: basic knowledge about roasting to understand the key points affecting coffee quality

Coffee beans roasting knowledge points: basic knowledge about roasting to understand the key points affecting coffee quality

I. The so-called coffee roasting (coffee roasting) refers to the process of converting raw beans into dark brown raw beans by heating the raw beans to cause a series of physical and chemical reactions inside and outside the coffee beans, and in the process to generate various flavors such as acid, bitterness, and sweetness of coffee, forming alcohol and color. 2. The importance of baking affects a cup of coffee

2015-12-17
Starbucks' secret weapon

Starbucks' secret weapon

The headquarters of Starbucks in Seattle is the shrine of coffee, fenced with mild dark brown wood, surrounded by decorative trees covered with coffee fruits and buckets of coffee beans. But one floor is different, walking up two flights of stairs to Michell Gass to reform the Seattle Best Coffee (Seattles Best Coff).

2014-06-28
Coffee culture and etiquette around the world

Coffee culture and etiquette around the world

Each coffee country has its own specific coffee culture and way of drinking, take a look!

2014-08-19
The aroma-filled texture of handmade cafes

The aroma-filled texture of handmade cafes

Dripping Highland coffee cappuccino Jaket1 handmade cookies apple croissants served with cappuccino chocolate Danish durian cheese tofu mousse cream spaghetti Mr. Jinfeng's spirit focused on the taste of coffee sometimes represents not only taste, but also the pursuit of an attitude towards life. The existence of cafes gives people a rest in their busy lives.

2014-08-11
The aroma-filled texture of handmade cafes

The aroma-filled texture of handmade cafes

Dripping Highland coffee cappuccino Jaket1 handmade cookies apple croissants served with cappuccino chocolate Danish durian cheese tofu mousse cream spaghetti Mr. Jinfeng's spirit focused on the taste of coffee sometimes represents not only taste, but also the pursuit of an attitude towards life. The existence of cafes gives people a rest in their busy lives.

2015-09-07
Why Starbucks closed after 10 years Why is the coffee shop no longer popular?

Why Starbucks closed after 10 years Why is the coffee shop no longer popular?

Ten years ago, Shaoxing's first Starbucks coffee shop opened on Jiefang Road in Yuecheng District. On the evening of February 28 this year, after completing its last day of business, the Starbucks store closed its doors. What made this old coffee shop close? Will there be new Starbucks around here? Our newspaper news deep breath column reporter conducted an investigation. Starbucks Jiaye's Last Supper

2015-03-04
The aroma-filled texture of handmade cafes

The aroma-filled texture of handmade cafes

When Mr. Jin Feng makes coffee, he focuses on the taste of coffee, which sometimes represents not only the taste of appreciation, but also the pursuit of an attitude towards life. The existence of cafes gives people a rest in their busy lives to think about their own lives. Recently, a number of small restaurants in the city have taken the life style route. They sell not only coffee, but also exclusive ones.

2015-09-08
40% high rent cafes face losses plug-in cafes become a new trend

40% high rent cafes face losses plug-in cafes become a new trend

Drinking coffee and making cafes has become a new way of life in cities. In recent years, China's coffee industry has taken the lead in the most valuable areas of consumption with a consumption growth rate of more than 20%, and the prospect is bright. Take the Central Plaza on the ring road as an example, Starbucks, LAVAZA, COSTA and other first-tier coffee brands are gathered within 100 meters. Take a stroll around, siphon and garden coffee.

2015-08-10
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